What is Agile Culture? In an earlier post, I talked about Schneider’s model for understanding culture – How to make your culture work. (Hint: this post will make more sense if you read the earlier post.)

What do we discover about Agile culture when we apply the Schneider model? How does this inform us about approaching Agile adoption or transformation?

Michael Spayd has done the community a great service by undertaking a culture survey of Agilistas. The results are very striking: it shows that the two dominant cultures are collaboration and cultivation, with competence a distant third and control barely even on the map. So one can say clearly, Agile is all about the people. Interestingly, the survey included Scrum, XP, as well as Lean-Kanban folks. So thanks, Michael!

What does the Agile Manifesto and Principles informs us about Cultural?

I took a look at all the values and principles and plotted the ones that show a cultural bias on the following chart:

The chart illustrates  the same finding as Michael Spayd’s survey – Agile is all about the people. It is aligned with a company cultures of collaboration or cultivation.

An Explanation Please!

Some of you may be curious as to how I arrived at my result.

For each value or principle, I analyzed how well it was aligned with each of the cultures. If there was a strong affinity, I associated it with that culture. For example, Customer Collaboration was very easy since it has the word collaboration in it and identifies success through people working together.

Some items seemed to be orthogonal to culture. For example, working software, didn’t really seem to suggest one culture over another. Well, it may weakly suggest competence culture, but only a bit.

Other items were a best guess based on my current understanding. It would be great to have a workshop to see if we can come up with an even better model.

I could go through each item and argue why I placed or chose to omit it. But that’s pretty boring and wouldn’t really change the result much.

So, there you have it: Agile is about people!

So what?

Consider for a moment what happens when foreign cultural elements are injected into an organization. Well, it’s like the human body: unless the body can be fooled into accepting the foreign tissue, it will be rejected.

More on what this means for Agile adoption and transformation in upcoming posts.

(This post is part 1 of Agile Culture Series – see Reading Guide for more).

I finally had time to read The Reengineering Alternative: A plan for making your current culture work by William Schneider. If you are at all concerned about successful Agile adoption, then this is a must-read.

Before reading the book, I already had a pretty good idea about it thanks to a private seminar with Michael Spayd and a conference session by Israel Gat – How we do things around here in order to succeed. But when reading the book, I crystallized my thinking about a whole number of disparate experiences and open questions.

In this post, I will cover the key concepts of the book. Analysis and connections to Agile will follow in subsequent posts.

Schneider Culture Model

In the diagram below, there are four cultures depicted – one in each quadrant. Each has a NAME, a “short quote”, a picture, and some words the characterize that quadrant. As you read through this, you may will get a sense of where your company is.

There are also two axis that indicate where the focus or an organization is:

1. Horizontal: People Oriented (Personal) vs. Company Oriented (Impersonal)
2. Vertical: Reality Oriented (Actuality) vs. Possibility Oriented

This provides an a way to see relationships between the cultures. For example, Control culture is more compatible with Collaboration or Competence cultures than with Cultivation culture.

Key points about culture

• Management guru Peter Drucker says “Culture … is singularly persistent … In fact, changing behaviour works only if it is based on the existing ‘culture’”
• No one culture type is better than another. The book details the strengths and weaknesses of each so check it out if you are curious to learn more.
• Depending on the type of work, one type of culture may be a better fit.
• Companies typically have a dominant culture with aspects from other cultures. This is fine as long as those aspects serve the dominant culture.
• Different departments or groups may have different cultures. (e.g. development vs. operations)
• Differences can lead to conflict.

How to make Culture work

The starting point for making culture work is understanding it. The book describes a survey you can give to staff (Example Survey from Book in Survey Monkey – N.B. You can’t see the results). The book suggests using this as a starting point for culture workshops with a diverse group of staff.

There are several suggestions for using cultural information to guide decision-making:

1. Evaluate key problems in the context of culture. Sometimes changes are needed to bring the culture into alignment with the core culture.
2. Sometimes the culture is too extreme (e.g. too much cultivation without any controls – or vice versa!), and elements from other cultures are needed to bring it back into balance.
3. Consider the possibility of creating creating interfaces/adapters/facades to support mismatches between departments or groups.

Well, that’s the book in a nutshell. More to follow on how this relates to Agile.

I learned in the last month that I don’t know what XP is.

As it turns out, I don’t really know what Scrum is either.

This is a good thing.

No, I am not on crack. Let me say more.

Putting my foot in my mouth in public

I made the unfortunate choice of selecting this post for submission through the Scrum Alliance: 5 Ways Scrum Creates Safety: Why One CSC Uses Scrum and XP Together to Avoid XP Risks. I have gotten more flak over this than a years worth of blog posts.

For sure, there are some inaccuracies (more on this below)

Also, some people have interpreted it as saying XP bad, Scrum good.

In hindsight, I can see how people may interpret the post this way.

Sorry

I am truly sorry for offending anyone. This was not my intent.

Scrum and XP are evolving targets

My big learning is that Scrum and XP are evolving and imprecise concepts.

Let’s take and example from Scrum. Retrospectives were not originally part of Scrum. I checked out Ken’s original book and it’s not there. Neither is definition of done. Of course, they were part of CSM as taught by Ken in 2004 when I learned Scrum. Scrum at least has a Scrum Guide (hosted at scrum.org!) to define what Scrum is today.

Let’s consider XP. I have heard the statement that Retrospectives are part of XP and have been since 2001. OK, how would I verify that? Well, how about checking the revised edition of Extreme Programming Explained (2005)? Interestingly, it does not mention retrospectives. Jim Shore’s book does but it’s the Art of Agile, not the Art of XP. AFAIK, there is no definitive source for XP the way there is for Scrum. This makes it really hard to have a conversation about what XP actually is. Based on this, I think it is fair to say that I don’t know what XP is and I probably never did. I’m not even sure how I would find out if I wanted to. (If you know, please let tell me).

This demonstrates how CSM and standardized training has done more to grow the Agile community than anything else. It helps to have a standard language and a common core. So, kudos to Ken Schwaber for this.

Practices vs. Brand

I agree with the comment that what is most important is not the Brand, it is the practices. I totally agree. The practices are more important than what we call them.

On the other hand, the brand is relevant too. It defines where we start with clients, the language we use, and the community we grow with. So for me, brand does matter. And the Scrum brand (for all it’s odour).

Many thanks to Lowell Lindstrom and Adam Sroka for commenting on my article and helping me learn something from this experience.

This is a guest blog post co-written with Christine Neidhardt based on a session at Play4Agile conference on coaching with photos. The session was based on an experiment with the Points of You – Coaching Game (German link) to find ways to use the photo cards with a group or team. And we did.

Here is a photo of some of the cards scattered across the floor.

The one-on-one Coaching Game

The CoachingGame is used as a creative support material for coaches and offers a variety of possibilities to work with. We started with a public one-on-one coaching session to show one practical case how to use  the CoachingGame and we were lucky that we had a person volunteering. We selected between four topics the game is offering:

• Relationships
• Winning and Loosing
• Mindfulness
• History, Present, Future

We decided for History, Present, Future. In a fishbowl arrangement, the practice client selected an important question for the session and we asked: what happened in the past, what happens now, what is the potential. The client selected three photos that represented each of the topics.

The cards do offer a photo, a word and a symbol. There is a companion book that explains each of the photos and provide stories to deepen the examination of the topic and offer additional perspectives and insights. There are five types of symbols (way, act, be, problems, opportunities) to which each of the cards belongs. Information which gives additional orientation. This together with an explanation cloth to position the cards to the questions, makes it all very comfortable to work with.

Creating Team Games

After the Coaching demo we formed two working groups to figure out how to use these cards in a group or team. This was the goal of the session and we came up with some pretty cool results in just 15 minutes.

Photo Reflection Game

One group created the photo reflection. We selected the Play4agile conference as topic and asked us, what was the past, present and what is the potential in the future. Everybody selected up to three  cards. Everybody presented his cards to the group. The foto helped to explain and gave new ideas.

Past (first column): We as Coaches who love games realized we were often hold by old habits, felt alone with our ideas and had to endure through tough times in the day to day work.

Present (second column): The conference was the place to be at least authentic and to find people with the same mindset, where there occured many oppurtunities and creativity is in full bloom.

Future (third column): Putting the new games into action was one of our goals, as well as being open to all that is possible. All could happen. Lots of people from the conference would like to see games as a usual tool being used like techniques as Scrum. Some of the people found it possible that they would find their vocation in introducing games and the results of the conference in their daily work.

If we would have had more time, we could have gone deeper, could have agreed on some cards which would be the most important or we could have made as well the second part of the shared vision game.

The Shared Vision Game

The second group used the time to focus just on the last question: the future.

1. Select the topic. In our case it was our future expectations of the conference. It could be for your team or project.
2. Have everyone pick a card that resonates with them.
3. Confirm that everyone is comfortable with the other cards. Some people did not understand the card I picked and after explaining what it meant for me, they were OK with it. I even changed the photo by covering up part to make our shared understanding of the meaning clearer.
4. Create a statement that incorporates all of the ideas.

Our Shared Vision Statement

We somewhat unexpectedly created a powerful shared vision of our expectations of the conference.

What Can We Still Learn?

You see, there are unlimited possibilites and maybe we have now lots of more ideas how to work with these visual tools.

Why does this work?

Michael, as an NLP practitioner, is a big believer in the power of the unconscious mind. And photos tap right into our unconscious minds so we get to what is really important.

In the book How Customers Think, there is a great technique where customers bring in a photo that they feel relates to the product. When they explain the relationship they give very rich information about what is important and why. It’s a great book full of research on brains and decision-making.

The game with photos works the same way. We allow people’s unconscious to get in the game by selecting a photo. This is much deeper than just visual expression or writing on a sticky note.

I just realized now – a month after the conference – what it was that made Play4Agile a special, magical conference for me. Of course it’s the people, but there is more to it than that.

I am writing this post in hopes of inspiring others to organize similar amazing events.

Venue

Located in Germany, seminar center Rückersbach provided a small-scale rural setting with no distractions. Even though it was cloudy the whole weekend it was good to get natural light through the many windows. Looking out onto nature helps too.

Small is Beautiful

With 50 to 60 people, it is really easy to meet everyone at least once, and spend time with people you feel affinity with. Make new friends.

Here is the closing circle where we passed the ball of string along with appreciations. This is possible with such a small group. (Facilitation note: bring a second ball of string).

Longer is better

I have been to one day events, and they do not compare in terms of the depth of connection with others. And building our social networks is what helps us learn. Play4Agile was almost 3 full days. And this made a big difference.

Eat Together

One very nice aspect of this conference was that we all ate together at every meal. Breakfast, Lunch and Dinner. This gave a chance for informal conversation and to bond with one another.

Drink Together

Evenings at the bar provide a great way to connect in a more relaxed setting. I also got to play werewolf for the first time. 20 people played Marshmallow Challenge for the first time.

Open Space Format

The best peer-conference meeting format going. Period.

There is always room for improvement

So, what would I change to make the event even better?

1. Coffee breaks. Create session slots in the schedule (on the wall) that respect coffee breaks (like space for lunch). Why? Open Space was invented on the concept that coffee breaks are the best part of the conference.
2. Session duration. Create slots of varying size. I know that in theory we can make longer sessions, but in practice not a single person did. And several sessions I attended would have benefited from more time. This would be an experiment, so who knows if it will work.
3. People missing beginning/end. One challenge was that some people missed the Friday opening and others missed all or part of Monday. One idea would be to give people a little travel time on the first and last day – so that they are both (almost) full days.

Caveat: If you appear in a photo and would like to be removed, just let me know.

Agile has crossed the chasm and things are different over here. Really different. And not so good.

It feels like we have landed at Dieppe (Canadian/British Military WW2 Failure). The bad news is that there is significant failure successfully adopting Agile. The good news is that we can recognize it and learn from it.

Technology Adoption and The Chasm

Michael Moore’s crossing the chasm introduces the notion of phases in technology adoption.

Consider the diagram below:

As a community, we have experienced a lot of success working with Innovators, Early Adpoters. Here we are working with visionaries that have a high tolerance for change and provide strong management support.

The problem is that we are now working with the Early Majority. The recent announcement of PMI certification is pretty strong evidence of entering the early majority.

So what’s the problem? “75% or organizations do not get the benefits they expect.” – Ken Schwaber. These are pragmatists. Their goals are to avoid risk and change as little as possible. They want to buy some off-the-shelf Agile so they can get the benefits, with the least effort. They have heard good things about Agile and want the Agile Tooth Fairy to come in wave a magic wand.

Agile is not an out-of-the-box solution. I don’t there will ever be one, but we can build more around Agile to change the world of work.

We all have a pretty good idea (more or less) what Agile is. The problem is that the whole product is only partly defined by our community. For example, tools that do not scale to Enterprise needs. Some level of agreement about when to use Agile and when not to. Sorry, that I can’t paint a clear picture of what the whole product looks – still figuring this out. (If you have one, let me know).

There are for sure many talented coaches who have something that approaches whole product thinking. We need to do better communicating and growing our ideas around this or we will fail as a community.

External Related Blog Posts

• Agile’s Second Chasm (and how we fell in)
• Agile is Here to Stay… Now What?
• Agile @ 10 Years – Elephants in the Room

Epilog (Apr. 12, 2011)

I am thinking more and more that Agile is so tightly bundled with modern management culture that this is less about the whole product and more about organization evolution.

A critical predictor of success I have seen in Agile transitions is how people define reality.

Let’s face it, if you are running Scrum well, then there will be all sorts of ugly problems that pop out of the woodwork: decaying technical infrastructure, technical debt, people struggling with new roles, people no longer able to hide behind the fog of waterfall, and conflicts between groups.

Scrum is designed to make impediments visible. Management’s role is to act on these and remove them to support the team. Usually, these problems have been around for a while.

Consider the Matrix

What does the film The Matrix have to tell us about this situation?

Neo is Seeking

Neo is not satisfied with the status quo. He knows that something is wrong but is not sure what it is.

Morpheus is the Guide

Morpheus acts as a guide. He tells Neo that everything is not as it seems. Neo must decide if how badly he wants to know the truth.

Neo must choose

Morpheus gives Neo a choice:

• Red Pill: Learn the truth about and discover how deep the rabbit hole goes.
• Blue Pill: Remain in his current reality and wake up the next morning believing whatever he wishes.

What does have to do with Agile?

• The Matrix = Organizational Reality
• Neo = Transition Sponsor
• Morpheus = Agile Coach

When a client swallows the red pill, they choose to confront the red flags and problems. Just like the recommendation from one of my favourite management books - Good to Great. In this situation, it is possible to do what Michael Spayd call Strategic Agile. This is represents the fundamental shift in behaviours and values called for by Agile. It leads to a learning organization that is on the road to joy in work and high performance.

When a client swallows the blue pill, the we are in a Tactical Agile situation. In this case, it might be possible to find some local wins with morale, teamwork and productivity. It might also lead to organizational backlash that reverts Agile. Sadly, what frequently happens is that  the Agile champions and advocates who want to create a better company leave to find a place with a future.

My Stories

In every transition, I have seen red pill, blue pill situations. Some of them are minor decisions. Some are major like investment in repaying technical debt and investing in improving productivity.

At one company, the top 10 contributing staff built a value stream showing that a “5 day project” actually took 9 months to complete and the $5k revenue was offset by $25k of costs. More than half of the executives (CEO, CTO, VP Sales, VP Engineering, CFO) discounted the data. It was a blue pill moment.

At another company, we talked about the science of motivation, and they took the red pill. The yearly bonus went bye-bye. On the other hand they later took the blue pill on technical debt. Can’t win ‘em all.

One of the biggest problems I have seen is that the sponsor of the Agile transition is often the author of the problems. For example, the VP Engineering who was on watch when technical debt was piling up – it’s hard for him to get excited about sharing this problem with superiors and asking for patience while he fixes it.

If you are a coach, it’s your job to know where the boundaries are and help clients cross them when they are willing.

Your turn!

Next time you are working with someone, think about their reality and how they see the situation. Then find ways to share yours. At the end of the day, it is their choice.

The Video

Take a few minutes to watch this video clip from the movie. It’s fun and will help your brain remember this post.