How to Make Your Culture Work (Schneider)
(This post is part 1 of Agile Culture Series – see Reading Guide for more).
I finally had time to read The Reengineering Alternative: A plan for making your current culture work by William Schneider. If you are at all concerned about successful Agile adoption, then this is a must-read.
Before reading the book, I already had a pretty good idea about it thanks to a private seminar with Michael Spayd and a conference session by Israel Gat – How we do things around here in order to succeed. But when reading the book, I crystallized my thinking about a whole number of disparate experiences and open questions.
In this post, I will cover the key concepts of the book. Analysis and connections to Agile will follow in subsequent posts.
Schneider Culture Model
In the diagram below, there are four cultures depicted – one in each quadrant. Each has a NAME, a “short quote”, a picture, and some words the characterize that quadrant. As you read through this, you may will get a sense of where your company is.
There are also two axis that indicate where the focus or an organization is:
- Horizontal: People Oriented (Personal) vs. Company Oriented (Impersonal)
- Vertical: Reality Oriented (Actuality) vs. Possibility Oriented
This provides an a way to see relationships between the cultures. For example, Control culture is more compatible with Collaboration or Competence cultures than with Cultivation culture.
Key points about culture
- Management guru Peter Drucker says “Culture … is singularly persistent … In fact, changing behaviour works only if it is based on the existing ‘culture’”
- No one culture type is better than another. The book details the strengths and weaknesses of each so check it out if you are curious to learn more.
- Depending on the type of work, one type of culture may be a better fit.
- Companies typically have a dominant culture with aspects from other cultures. This is fine as long as those aspects serve the dominant culture.
- Different departments or groups may have different cultures. (e.g. development vs. operations)
- Differences can lead to conflict.
How to make Culture work
The starting point for making culture work is understanding it. The book describes a survey you can give to staff (Example Survey from Book in Survey Monkey – N.B. You can’t see the results). The book suggests using this as a starting point for culture workshops with a diverse group of staff.
There are several suggestions for using cultural information to guide decision-making:
- Evaluate key problems in the context of culture. Sometimes changes are needed to bring the culture into alignment with the core culture.
- Sometimes the culture is too extreme (e.g. too much cultivation without any controls – or vice versa!), and elements from other cultures are needed to bring it back into balance.
- Consider the possibility of creating creating interfaces/adapters/facades to support mismatches between departments or groups.
Well, that’s the book in a nutshell. More to follow on how this relates to Agile.













I love this exercise. It provides the team members as well as the coach important information about everyone on the team. It is called constellation since everyone arranges themselves around an object on the floor (in our case a roll of tape) depending how they feel about a statement such as “I like getting results”. People align their bodies with the statement: standing beside the object signifies strong agreement while standing far away to signifies strong disagreement. It is very powerful since people are engaging their whole bodies. To learn more, there is a 








